With limited inventory, the market currently favors sellers. To sell a home quickly and at the best price and terms, many sellers turn to staging to maximize their property's appeal.
Virtual Staging vs. Physical Staging
Both virtual and physical staging enhance a property’s presentation, but they differ in execution, cost, and impact.
Virtual Staging
Virtual staging uses software to enhance property photos by adding furniture, decor, changing lighting (day to dusk), removing items, or even simulating renovations.
· Most commonly used for digitally furnishing and decorating listing photos.
· Affordable, typically ranging from $20 to $100 per image, depending on the complexity of the edits.
· Quick turnaround, usually 1 to 3 days.
· Offers flexibility with multiple design styles without any physical changes.
· However, buyers may feel misled if the actual space differs significantly from the staged images.
· Best suited for lower-priced homes with tight budgets.
Physical (Actual) Staging
Physical staging involves furnishing and decorating the home to create a visually appealing and inviting atmosphere for in-person showings.
· Costs start at around $12,000+ for an initial 3-month period for key rooms (living room, dining room, family room, and primary bedroom). After that, monthly fees range from $1,500 to $5,000+, depending on home size and market conditions.
· Setup takes longer—anywhere from a few days to several weeks—but creates a strong emotional connection for buyers.
· Ideal for luxury properties in competitive markets, where the investment in staging can lead to a significantly higher selling price.
Both methods have their advantages, but the right choice depends on the property’s price point, target buyers, and budget constraints.
